Brand stories worth talking about

Rio Tinto Reveals Rare 2.11-carat Fancy Red Diamond

According to Investing News, major miner Rio Tinto unveiled the largest red diamond in the history of its Argyle tender in New York last week. “The 2.11-carat “Argyle Everglow” is part of the 2017 Argyle Pink Diamonds Tender, an annual showcase of the top-quality pink diamonds that have emerged from Rio Tinto’s Argyle diamond mine […]

By Inspired Brand Stories
What is this latest massive diamond find worth?

FREETOWN, Sierra Leone: USA Today (July 4th, 2017) reports the following find of a massive diamond (read original report here) Extract: The recent find of a mammoth diamond the size of a hockey puck has everyone in this small West African nation wondering how big a fortune it will fetch. Giddy talk about the gem’s […]

By Inspired Brand Stories
Marketing and sales: Creating a hot buzz in a cool market

As we know, history is a fairly accurate indicator of future events. Remember ‘Black Monday’ October 19, 1987; or ‘The East Asia Financial Crisis’ that broke in July 1997 affecting markets worldwide; or more recently, ‘The Global Financial Crisis’ of 2007-09? Notice what they have in common: a repeated 10 year cycle. I’m not an economist, but […]

By Inspired Brand Stories
Estate agents – get ready for a new generation in marketing

According to estate agencies, signing up sales mandates is one of their biggest challenges. And it’s here that a new generation of marketing automation can make a remarkable difference. Marketing automation is a technology that has become more easily available for businesses, and in particular for small business. One of the benefits of this technology is that it can achieve […]

By Inspired Brand Stories
3 reasons you’ll want to start with marketing automation right now

Hard facts tell a story – the frequency of exposure to a solution you may need, directly impacts your future purchasing decisions. In other words, the more familiar a brand or product, the more likely it will become your preferred choice. Think about the last time you had to decide on a restaurant. Familiar names probably came to mind […]

By Inspired Brand Stories
VoiceAmp technology: How this company is helping stutterers become more fluent

Over the past 15 years VoiceAmp has helped stutterers, or stammerers – people suffering from what is known as dysfluency – with the application of specialised speech technologies. And for those with dysfluency, they know only too well how their lives are affected by anxiety and stress associated with stuttering. Now with the VoiceAmp VA601i, users […]

By Inspired Brand Stories